Co-op Branding

"If we truly believe that co-operation is the answer, a co-operative capitalism that is kinder, fairer, that embraces human dignity and rights, that gradually reduces inequalities of wealth and power in the system, if this is what we believe then we’d better start telling people about it."

- Tony Paterson, Shout it Out




One in every four Ontarians is a member of a co-operative business or community organization, and yet there is very little understanding of the co-operative business model in our province. OCA is working hard to change this, and our objective is to help Ontario co-operatives create more members, customers and employees who are loyal to the co-operative movement.

Starting in the Spring of 2018, we embarked on a mission to better brand the word "co-operative" and educate Ontarians on the positive impacts of the co-operative business model. We partnered with an agency called Isaac Reputation Group on this initiative, who  interviewed stakeholders from a broad demographic within our sector, to ensure that we build our messaging on a solid foundation. As a leading organization in the co-operative sector, we look forward to sharing our results with you!

If you have any questions about this initiative, please contact Erin Morgan, Executive Director by email